Websites that launch strong and keep climbing.
I'm Cevan Long, a web designer and Conversion Rate Optimization (CRO) specialist in Southeastern Connecticut. I design, launch and keep improving websites for small businesses and Shopify brands.
Web design and Conversion Rate Optimization (CRO) in Southeastern Connecticut.
Request a launch window 5.0 stars from 11 Google reviewsAbout Cevan Long
Meet your Flight Director.
I tell clients to show the real people behind their business. So here's mine, laid out the way Google reads trust.
- EExperience
- Making videos since 2006, when I was 11. Building websites since 2012, with more than 120 built and maintained.
- EExpertise
- MBA in Strategic Innovation, plus business and film degrees from the University of Rhode Island. Web design, CRO, WordPress and Shopify, with Uxcel certificates in UX design, user psychology, accessibility and UX writing.
- AAuthority
- Rated 5.0 on Google, and trusted with websites for clinics, contractors, restaurants and Shopify brands.
- TTrust
- A real person in Lisbon, Connecticut, my own face on the site, and the whole process shown in the open.
Training certificates
Six courses, 25+ hours of training, each one verifiable on Uxcel.
Web design process
Every website is a mission.
A landing page is built like a rocket. The hero gets it off the ground, social proof builds trust, services carry the weight, and the call to action is the payload. Scroll through how a mission comes together, from T-minus 12 weeks to orbit.
- T-12 weeks
Step 1 Discovery kickoff
We start with your business, not your homepage: who you serve, what a good lead looks like, and what the site has to do. Then I map the pages and the path a visitor takes to call, book or buy.
- T-10 weeks
Step 2 Design
Layouts, type and color in your brand, with real copy written for your customers. You see actual pages, and we refine them together.
- T-7 weeks
Step 3 Build
Custom WordPress or Shopify, built from the approved design. Fast, mobile first, easy for you to update, with a strong focus on accessibility.
- T-3 weeks
Step 4 Feedback and testing
You review everything on a private staging site while I test forms, speed, devices and tracking, so nothing surprises us on launch day.
- T-0
Step 5 Launch
We go live on your domain, redirect the old pages so your search rankings carry over, and confirm every form lands where it should.
- T+ every month
Step 6 Maintenance and support
Launch day is the start, not the finish line. Updates, monitoring, monthly reports, and steady improvements based on what visitors actually do.
“He not only took the time to learn about both me and my business, he also checked in and let me give input every step of the process.”
Website portfolio
Missions flown.
Selected missions, each with its own patch in the client's brand colors. Pick one to explore the design and see why it earns trust, signal by signal.
Toastee BagelsOrder Now sits in the hero, the header and every location card, and each one goes straight to online ordering.Open the briefing 
Nyman ServicesThe hero puts the phone number first, backed by four proof chips: licensed, insured, owner on every job, 5.0 rated.Open the briefing 
Southern OaksThe hero offers two doors: shop the collection, or take a one-minute skin consultation if you are not ready to buy.Open the briefing 
Sol FoodProduct cards show the review count, the price and a subscribe-and-save option before anyone clicks.Open the briefing 
Norwich Community Development CorporationThe hero leads straight to five clear paths: incentives, grants, properties, startup help and economic data.Open the briefing
Every mission
- Toastee BagelsJersey-style bagel shop
- Southern OaksFarm-to-face skincare
- Nyman ServicesExcavation and landscape construction
- Sol FoodOrganic baking mixes
- Anchor Luxury Watch Co.Private watch dealer
- Intuity UCSecure cloud voice and managed IT
- ClimateMakersHVAC and plumbing
- Crush YardIndoor pickleball, restaurant and bar
- Jarrad Horsley RealtyReal estate agent
- BPG LandscapeLandscape architecture and design-build
- P&P Auto RepairFamily auto repair
- Clover RoofingRoofing
- Norwich Community Development CorporationEconomic development
- Global City NorwichCulture and community programs
- England Training DivisionICC certification training
- Alvina HardscapeHardscapes, koi ponds and outdoor kitchens
Conversion rate optimization
Proactive, not reactive.
Launch is where the real flying starts. I watch what visitors actually do, and when something drops, we find out why before it costs you a season. Try it: the feed below just raised an alarm.
Live feedDrill 1 of 3Demo store: a small Shopify brandSimulation. Illustrative numbers, real playbook.
Conversion rate
- Conversion rate
- 3.9%
- Mobile checkouts
- Normal
- Ad spend
- $40 a day
Your move. What would you do?
Seeing something like this on your own site? Request a launch window
Read the playbook behind the drills
Demo store: a small Shopify brand
Conversion drop detected. Mobile checkouts are down 38% since Tuesday.
- Redesign the whole siteBig swing, slow to land. Months of work before you learn anything, and no way to tell which change mattered.
- Diagnose the mobile checkoutthe right callThe heatmap shows thumbs hunting for a Continue button hidden under the keyboard. Move it up, cut the form from 9 fields to 5, and checkouts recover within days.
- Buy more adsMore visitors pour into the same leak. Spend goes up, and the conversion rate stays down.
Demo business: a local HVAC company
Call drop detected. Calls from the website are down 30% this month.
- Rebuild the websiteA rebuild drops the plugin and fixes it by accident, ten weeks from now. Until then, every iPhone visitor who taps Call gets nothing, and nobody learns why.
- Test the call buttonsthe right callTap Call on an iPhone and nothing happens: a plugin update broke the header link. Fix it, add call tracking so you see every call, and calls recover the same day.
- Double the ad budgetMore people find the site, and the iPhone half still can't call. Spend doubles, and calls barely move.
Demo business: a landscaping company
Lead drop detected. Quote requests stopped on Tuesday.
- Rebuild the quote formTwo weeks of rebuilding while requests vanish. The new form gets wired up fresh and leads come back, but nobody learns what broke, so it can happen again.
- Send a test lead and trace itthe right callThe test lead never reached the inbox, because the email service's sending key expired Tuesday. Reconnect it, add a daily test lead, and nothing goes missing again.
- Boost social postsMore people see the posts and fill out the form, and every request still goes nowhere. Spend goes up, and the inbox stays empty.
“My website has helped drive traffic to my storefront and has given my company exposure in cities beyond my own.”
Website trust check
Rockets don't launch without a cleared crew. Neither do websites.
Google looks for real, credible people behind a website: Experience, Expertise, Authority and, most of all, Trust. Send me your site and I'll run the same pre-flight check I run before every launch, by hand for now while the automated version is being built.
Almost there. The automated check is still in the hangar, so I'll run this one by hand. Add your details below and your site is on its way to me.
Add your details“Cevan from Movy Media audited our website and provided a detailed report on design and technical issues.”
“He not only provided what I can improve upon but explained why as well.”
Experience and reviews
Flight record.
The long version: how I got here, and what clients say about working together.
Mission logs
- 2006
First footage
A Kodak point-and-shoot for Christmas, duct-taped to a dirt bike helmet. I was 11. That camera taught me the rule I still build by: you have about three seconds to earn someone's attention.
- 2012
Gamers Vault
My first website: a video game guide and forum.
- 2013
The prom proposal
I asked my prom date with a website I built, countdown and all. Conversion rate: 100 percent. We're married now, with two kids.
Rebuilt from the original 2013 files - 2017
University of Rhode Island
Business and film degrees, then an MBA in Strategic Innovation, with live projects for real companies.
- 2019
Movy Media liftoff
Websites for small businesses, designed, launched and managed from day one: hosting, updates and monthly improvements in one plan, never handed off and forgotten.
- 2020
Going remote
When the world moved online, so did every small business that had been putting off its website. Video calls replaced coffee meetings, and my client list stopped ending at the Connecticut line.
- 2022
Coast to coast
Clients from California to the Carolinas, from fastener suppliers to auto detailers.
- 2023
Conversion first
Every build now starts with one question: what should a visitor do next, and what's stopping them?
- 2025
Mission control gets a crew
A dedicated designer joined, so more builds could launch without losing the attention to detail.
- 2026
Shopify, unlocked
Client requests turned into a new specialty: Shopify storefronts with the same design and conversion approach as everything else I build.
- Today
120+ websites
More than 120 websites built and maintained over the years, for businesses all across the country.
Transmissions received
“Cevan definitely is attentive to detail, very communicative, and amazing at staying on brand while adding his own creativity and flair.”
Brittany Molkenthin, pediatric primary care office“Cevan consistently goes above and beyond to ensure that every detail is perfect, bringing a level of care and commitment that truly sets him apart.”
Peter Howard“Tech support has been nothing less than stellar, questions and changes made very promptly when we needed them.”
Lily
Common questions
Questions I get asked.
How long does a new website take?
About 12 weeks from the kickoff call to launch day. That covers discovery, design, the build, and a round of review and testing on a private staging site. After launch the work keeps going, with updates, monitoring and monthly improvements.
Do you build on WordPress or Shopify?
Whichever fits your business best, and we work that out together in discovery. If you're already on Shopify and it's working for you, I won't move you off it. WordPress and Shopify are the only two platforms I build on, so you get someone who knows them deeply.
Do you only work with businesses in Connecticut?
No. I'm based in Lisbon, CT and work with businesses across New London County, and since 2020 I've also worked remotely with businesses all over the country.
Can we meet in person?
Yes, on occasion. Most of the work happens over video calls and email, which keeps things moving, but I'm glad to meet up with local clients around New London County when it helps.
What happens after launch?
Launch is the start, not the finish line. You'll have a dedicated, long-term website partner: send me content updates and changes whenever you need them, and I take care of them. I also keep the site updated and monitored, send monthly reports, and make improvements based on what visitors actually do.
Who owns the website and the domain?
You always own your domain. It's registered in your name, not mine, because you should have full control of it. The website itself becomes fully yours once the balance is paid at the end of your one-year term.
What is conversion rate optimization?
Conversion rate optimization (CRO) is getting more of the visitors you already have to call, book or buy. I find the step where people drop off, test why, and fix that first, instead of redesigning everything or buying more traffic.
Will a new website hurt my Google rankings?
It shouldn't, when the move is planned. Before launch I map every old page to its new address and redirect it, so visitors and search engines land in the right place and the rankings you've earned carry over.
Is the website accessible?
Every site I build has a strong focus on accessibility, from readable contrast and clear form labels to navigation that works with a keyboard, so more people can use it, including visitors with disabilities.
Contact
Request a launch window.
Four quick questions, then I'll reply personally. No pressure and no pitch deck, just a conversation about what your website should do.
5.0 stars from 11 Google reviews
Cevan LongWeb designer and CRO specialist in Lisbon, CT
What happens next
- I read your answers myself, and your current site if you have one.
- I reply personally with a few questions, or a time to talk.
- We set up a call to plan your launch.