Mission 010 briefing
BPG Landscape
A homepage redesign for a Lowcountry design-build landscape firm led by a licensed Landscape Architect.
Scroll inside the frames to see the whole page
Why it works
- The headline, "When your favorite room in the house is not actually in the house," sells the outcome, with consultation and call buttons side by side.
- A proof bar under the hero: the rating, 8× Best of Houzz, a licensed Landscape Architect and features in Coastal Living.
- "Every project starts with an architect's plan" shows a real site plan, the difference competitors can't copy.
- A four-step process (walk the property, draw the plan, build it, stand behind it) removes the guesswork.
- A service-area map of Beaufort and the Sea Islands helps local search and lets visitors check coverage at a glance.
The mission
BPG designs and builds landscapes, hardscapes and outdoor rooms across Beaufort and the Sea Islands, led by Brad Hill, a licensed Landscape Architect with more than 40 years of experience.
The redesign makes that credential the headline: every project starts with an architect's plan, and the page shows the plan, the build and the person behind it.
E-E-A-T, built in
- Experience
- Real project photography from Lowcountry properties and a hand-drawn site plan
- Expertise
- A licensed Landscape Architect with 40+ years of experience leads every project
- Authority
- 8× Best of Houzz, and features in Coastal Living, Landscape Architect Magazine and Beaufort Magazine
- Trust
- Brad's own face and story, the rating, a phone number in the hero and a clear FAQ