Web design for Waterford, East Lyme and Niantic businesses.
I'm Cevan Long, a web designer and conversion rate optimization (CRO) specialist based in Lisbon, about 30 minutes from the shoreline in Waterford and Niantic.
I design and build WordPress and Shopify websites for local businesses, then stay on as your long-term website partner, so the site keeps bringing in calls, bookings and sales.
My company, Movy Media, has been building websites since 2019: 120+ built and maintained so far, with 5.0 stars from 11 Google reviews.
Start a conversationSee the local work
5.0 stars from 11 Google reviewsUpdated November 7, 2026
Built for businesses down the road. Local missions
A few of the New London County organizations and businesses I've designed and built websites for.
None of these is on the shoreline yet, so I'll say that plainly. The nearest are a short drive inland: Nyman Services, an excavation and hardscape contractor in Salem, the next town north of East Lyme.
Anchor Luxury Watch Co. in Oakdale and Jarrad Horsley Realty in Uncasville are both in Montville, next door to Waterford, and the Norwich Community Development Corporation and Global City Norwich are up the river.
Anchor Home Inspection covers the whole county, from Waterford's neighborhoods to the cottages in Niantic. They are the kinds of businesses the shoreline runs on: contractors, real estate, retail and the organizations working behind the scenes.
Anchor Home InspectionThe hero answers what every buyer asks first: reports within 24 hours, 600+ 5-star reviews and InterNACHI certification.See the mission 
Nyman ServicesThe hero puts the phone number first, backed by 4 proof chips: licensed, insured, owner on every job, 5.0 rated.See the mission 
Anchor Luxury Watch Co.The hero offers 2 clear paths, browse the collection or sell a watch, and presents "by appointment only" as a perk.See the mission 
Jarrad Horsley RealtyThe hero promise ("Honest Guidance. Zero Pressure. Real Results.") sits beside a 100+ review counter.See the mission 
Norwich Community Development CorporationThe hero leads straight to 5 clear paths: incentives, grants, properties, startup help and economic data.See the mission 
Global City NorwichThe hero sits next to a live next-event card with a register button.See the mission
Built for the shoreline. Web design for Waterford, East Lyme and Niantic businesses
Waterford and East Lyme share the stretch of Long Island Sound west of New London, strung together by Route 1 and I-95. Waterford is about 19,500 people around the Niantic River, Millstone Point and Harkness, with the Route 1 and Route 85 retail corridor at its center.
East Lyme is nearly 19,000 more, and its village of Niantic is the shoreline's main street: the shops, the boardwalk on Niantic Bay, the marinas, and Rocky Neck's beach every summer weekend.
Customers here search in 2 seasons. In summer, visitors at the beach search for seafood, a boat rental or ice cream near them and pick from the first few results. The rest of the year, homeowners search for a roofer, a dentist or a landscaper the way people do everywhere. Both end up on the same website, and it has to work for both.
- Population
- About 19,500 in Waterford, 19,000 in East Lyme
- From Lisbon
- About 30 minutes
- Main street
- Niantic Main Street and the boardwalk
- Anchors
- Millstone, Harkness, Rocky Neck State Park, the Route 1 corridor
- Busy season
- Memorial Day to Labor Day
- Roads
- I-95, Route 1, Route 85, I-395
Who does business here
- Marinas and boatyards
- Charter captains
- Seafood and family restaurants
- Niantic Main Street shops
- Inns and summer rentals
- Contractors, landscapers and painters
- Medical, dental and physical therapy offices
What a site here needs
- A page each for Waterford, East Lyme and Niantic
People search for Niantic by name, so it earns its own page, written for the village.
- Hours, directions and a tap-to-call button first
Where a visitor at the beach looks before anything else.
- A booking link or a short form
One thumb, no keyboard, for the slip, the charter or the quote the rest of the year.
- Then it keeps improving
After launch I watch what visitors do, find the step where they leave, and fix that first.
From clients down the road. Local reviews
2 of the Google reviews, word for word, from clients a short drive from Lisbon. Every review is on the home page in full.
“He took my ideas and weaved in his technical genius to create an absolutely beautiful website that in only a couple weeks is already ranking with Google.”
“Our website is more involved and comprehensive than we could ever have expected for a pediatric primary care office. Cevan definitely is attentive to detail, very communicative, and amazing at staying on brand while adding his own creativity and flair.”
Found, trusted, contacted. What local customers look for
Most people pick a local business in a few seconds on their phone. Every site I build is set up for those 3 steps.
Go / no-go poll
- Go
Found in local search
Service area pages for the towns you cover, and on-page SEO built around the searches your customers actually make.
- Go
Trusted at first glance
Your Google reviews on your own site, real photos of the people behind the business, and your hours and service area where people look for them.
- Go
Easy to contact
Tap-to-call on every screen, short forms that work on a phone, and tracking on calls and forms, so you can see what the site brings in.
What the county’s websites do today
50 independent New London County small business sites, measured in November 2026.
Close enough to meet. Where I work
I'm based in Lisbon, and most of New London County is within about 30 minutes, so meeting up now and then is easy. Most of the work happens over video calls and email, which keeps projects moving.
Towns I work in, and the drive from Lisbon
- Lisbonhome base
- Norwichabout 15 min
- New Londonabout 30 min
- Grotonabout 35 min
- Mysticabout 40 min
- Stoningtonabout 45 min
- Montvilleabout 20 min
- Waterfordabout 30 min
- East Lymeabout 30 min
- Ledyardabout 25 min
- Griswoldabout 10 min
- Prestonabout 10 min
- Colchesterabout 25 min
- Salemabout 25 min
Also serving: Norwich · New London · Groton, Mystic and Stonington · Ledyard and Montville · Colchester · New London County
What I've built, by industry. Industries
Every mission on the patch wall, by the kind of business it was built for. Local ones are marked with their town.
- Culture and community programsGlobal City NorwichNorwich, CT
- Economic developmentNorwich Community Development CorporationNorwich, CT
- Excavation and landscape constructionNyman ServicesSalem, CT
- Home inspectionAnchor Home InspectionNew London County, CT
- Private watch dealerAnchor Luxury Watch Co.Oakdale, CT
- Real estate agentJarrad Horsley RealtyUncasville, CT
- Family auto repairP&P Auto RepairManchester, CT
- Farm-to-face skincareSouthern OaksWadmalaw Island, SC
- Hardscapes, koi ponds and outdoor kitchensAlvina HardscapeJohns Island, SC
- HVAC and plumbingClimateMakersNorth Charleston, SC
- ICC certification trainingEngland Training Division
- Indoor pickleball, restaurant and barCrush YardCharleston, Orlando and Nashville
- Jersey-style bagel shopToastee BagelsNortheastern Pennsylvania
- Landscape architecture and design-buildBPG LandscapeBeaufort, SC
- Organic baking mixesSol Food
- Pediatric practiceGrow With Me PediatricsCanterbury, CT
- RoofingClover RoofingSeneca, SC
- Secure cloud voice and managed ITIntuity UC
From kickoff to long-term partner. How it works
About 12 weeks from the kickoff call to launch day, then ongoing updates and improvements for as long as we work together.
- T-12 weeksDiscovery kickoff
- T-10 weeksDesign
- T-7 weeksBuild
- T-3 weeksFeedback and testing
- T-0Launch
- T+ every monthMaintenance and support
Questions local businesses ask. Common questions
Can we meet in person?
Yes, on occasion. Most of the work happens over video calls and email, which keeps things moving, but I'm glad to meet up with local clients around New London County when it helps.
My business is seasonal. Does the site still need to work all year?
Yes, because the planning starts months before the season does. People book a slip, a charter or a summer rental in winter, and they research a contractor long before the first warm weekend.
A site that is found and trusted in February fills the calendar for July, and a quiet season is the best time to improve it.
Should Waterford, East Lyme and Niantic each get their own page on my site?
If you serve all 3, yes. Niantic is a village of East Lyme, but people search for it by name, so it earns its own page.
Each page is written for that town, with the roads, neighborhoods and kinds of customers you actually see there, not one page copied 3 times with the name swapped. That is what makes them rank, and what makes them worth reading.
Can the site take bookings and reservations?
Yes. If you already use a booking or reservation tool, the site links straight into it, so a visitor goes from your page to a confirmed time without a phone call.
If you don't, a short request form on every page does the job, and I set up tracking on both, so you can see what the site brings in each month.
Do you help with local SEO and Google Business Profile?
The website side is mine: on-page local SEO, your Google reviews shown on the site, and pages for the towns you serve.
Your Google Business Profile gets you into the map results, and I'll point out what it needs so the profile and the site work as a pair.
How long does a new website take?
About 12 weeks from the kickoff call to launch day. That covers discovery, design, the build, and a round of review and testing on a private staging site.
After launch the work keeps going, with updates, monitoring and monthly improvements.
What happens after launch?
Launch is the start, not the finish line. You'll have a dedicated, long-term website partner: send me content updates and changes whenever you need them, and I take care of them.
I also keep the site updated and monitored, send monthly reports, and make improvements based on what visitors actually do.
Who owns the website and the domain?
You always own your domain. It's registered in your name, not mine, because you should have full control of it. The website itself becomes fully yours once the balance is paid at the end of your one-year term.
Ready when you are. Your mission next
Tell me about your business and what the site needs to do. I'll reply personally, and if you're nearby, we can meet up.
5.0 stars from 11 Google reviewsCevan LongWeb designer and CRO specialist in Lisbon, CT
What happens next
- I read your answers myself, and your current site if you have one.
- I reply personally within 24 hours, with a few questions or a time to talk.
- We set up a call to plan your launch.