Mission 001 briefing
Toastee Bagels
A playful, order-first site for a Jersey-style bagel shop with locations across Northeastern Pennsylvania.
Scroll inside the frames to see the whole page
Why it works
- Order Now sits in the hero, the header and every location card, and each one goes straight to online ordering.
- Hours live in the hero, so the first question (are they open?) is answered before anyone scrolls.
- Every location card has its address and a tap-to-call number, and shows which shops take online orders.
- A mascot, tall display type and one consistent photo style give the brand a personality chains can't copy.
- Catering has its own path with clear lead times, so office orders don't stall.
The mission
Toastee makes its bagels from scratch every day, and most visitors want one thing fast: to order. The site is built around that, with ordering one tap away on every screen.
The rest of the page earns the next visit: the craft story, every location, and the local press that named Toastee the best bagel around.
E-E-A-T, built in
- Experience
- Real photos of the menu and the team, and the process in their own words: boiled, then baked on cedar boards
- Expertise
- Craft details that back up the claim: dough made from scratch daily, every egg cracked to order
- Authority
- Best of Bagels 2026 in the Scranton Times-Tribune Readers' Choice awards, plus local TV and press
- Trust
- Hours in the hero, and an address and phone number on every location