Cevan LongWeb Design + CRO

Web design for Groton, Mystic and Stonington businesses.

I'm Cevan Long, a web designer and conversion rate optimization (CRO) specialist based in Lisbon, about 35 minutes up the Thames from Groton and 40 from downtown Mystic.

I design and build WordPress and Shopify websites for local businesses, then stay on as your long-term website partner, so the site keeps bringing in calls, bookings and sales.

My company, Movy Media, has been building websites since 2019: 120+ built and maintained so far, with 5.0 stars from 11 Google reviews.

Start a conversationSee the local work

5.0 stars from 11 Google reviews

Updated November 7, 2026

Home base is Lisbon. The patches are local missions, pinned on the town each business is in. Pick one to see the mission.

Built for businesses down the road. Local missions

A few of the New London County organizations and businesses I've designed and built websites for.

None of these is on the Groton side of the river yet, so I'll say that plainly. The nearest are across the Thames and up Route 32: Jarrad Horsley Realty in Uncasville and Anchor Luxury Watch Co. in Oakdale, both in Montville.

Nyman Services, an excavation and hardscape contractor, is in Salem, and the Norwich Community Development Corporation and Global City Norwich are at the head of the river. Anchor Home Inspection covers the whole county, from Groton Long Point to Pawcatuck.

They are the kinds of businesses this coast runs on: real estate, trades, retail and the organizations working behind the scenes.

Built for the Navy town and the tourist coast. Web design for Groton, Mystic and Stonington businesses

Groton is the east bank of the Thames: about 39,000 people, the Naval Submarine Base and Electric Boat along the river, Pfizer's research campus, UConn Avery Point, and Route 12 as the commercial spine from the highway plazas up past the base gate.

The sub base and Electric Boat employ around 20,000 people, and Electric Boat is hiring more than 2,000 in Groton this year, so a steady stream of families arrives and needs a dentist, a mechanic, a daycare and a landlord within weeks of unpacking.

Mystic, a village of about 4,000 split down the river between Groton and Stonington, is where the county's visitors go: the Seaport, the Aquarium, Olde Mistick Village, downtown on either side of the drawbridge.

Stonington is quieter: the Borough's Water Street, the last commercial fishing fleet in Connecticut, the vineyards inland, and Pawcatuck across the river from Westerly.

Both kinds of customer do the same thing: search on a phone, look at 3 or 4 results, and tap to call, book or get directions.

Population
About 39,000 in Groton, 19,000 in Stonington, 4,000 in Mystic
From Lisbon
35 to 45 minutes
Big employers
The sub base and Electric Boat, around 20,000 jobs together
Visitors
Mystic Seaport 260,000+ a year, Mystic Aquarium about 700,000
Busy season
Mid-June into October, and the holiday boat parade
Roads
I-95, Route 1, Route 12, Route 184

Who does business here

  • Medical and dental offices
  • Auto shops along Route 12
  • Contractors and painters
  • Real estate agents
  • Restaurants and salons
  • Daycares
  • Inns and summer rentals
  • Charter captains and marinas
  • Downtown and Village shops
  • Vineyards and tour operators

What a site here needs

  1. A page each for Groton, Mystic and Stonington

    People search for Mystic by name far more than for either town around it.

  2. Reviews with names, real photos

    The boat, the dining room or the crew, and your Google reviews on your own site, for the visitor who has never heard of you.

  3. Hours, directions and tap-to-call first

    Where a visitor on West Main Street looks, and a short form for the family that just moved to Gales Ferry.

  4. Then it keeps improving

    After launch I watch what visitors do, find the step where they leave, and fix that first.

From clients down the road. Local reviews

2 of the Google reviews, word for word, from clients a short drive from Lisbon. Every review is on the home page in full.

“He took my ideas and weaved in his technical genius to create an absolutely beautiful website that in only a couple weeks is already ranking with Google.”

Ryan Hartman, Anchor Luxury Watch Co., Oakdale Google review

“Our website is more involved and comprehensive than we could ever have expected for a pediatric primary care office. Cevan definitely is attentive to detail, very communicative, and amazing at staying on brand while adding his own creativity and flair.”

Brittany Molkenthin, Grow With Me Pediatrics, Canterbury Google review

Found, trusted, contacted. What local customers look for

Most people pick a local business in a few seconds on their phone. Every site I build is set up for those 3 steps.

Go / no-go poll

  1. Found in local search

    Service area pages for the towns you cover, and on-page SEO built around the searches your customers actually make.

    Go
  2. Trusted at first glance

    Your Google reviews on your own site, real photos of the people behind the business, and your hours and service area where people look for them.

    Go
  3. Easy to contact

    Tap-to-call on every screen, short forms that work on a phone, and tracking on calls and forms, so you can see what the site brings in.

    Go

What the county’s websites do today

50 independent New London County small business sites, measured in November 2026.

  1. Load their main content within 2.5 s on a phone4 of 49
  2. Have tap-to-call on the home page41 of 49
  3. Show reviews on the home page30 of 49
  4. Published anything dated in the past year15 of 50
  5. Rate Strong on Google’s E-E-A-T7 of 50

Close enough to meet. Where I work

I'm based in Lisbon, and most of New London County is within about 30 minutes, so meeting up now and then is easy. Most of the work happens over video calls and email, which keeps projects moving.

Towns I work in, and the drive from Lisbon

  • Lisbonhome base
  • Norwichabout 15 min
  • New Londonabout 30 min
  • Grotonabout 35 min
  • Mysticabout 40 min
  • Stoningtonabout 45 min
  • Montvilleabout 20 min
  • Waterfordabout 30 min
  • East Lymeabout 30 min
  • Ledyardabout 25 min
  • Griswoldabout 10 min
  • Prestonabout 10 min
  • Colchesterabout 25 min
  • Salemabout 25 min

Also serving: Norwich · New London · Waterford, East Lyme and Niantic · Ledyard and Montville · Colchester · New London County

What I've built, by industry. Industries

Every mission on the patch wall, by the kind of business it was built for. Local ones are marked with their town.

From kickoff to long-term partner. How it works

About 12 weeks from the kickoff call to launch day, then ongoing updates and improvements for as long as we work together.

  1. T-12 weeksDiscovery kickoff
  2. T-10 weeksDesign
  3. T-7 weeksBuild
  4. T-3 weeksFeedback and testing
  5. T-0Launch
  6. T+ every monthMaintenance and support

See the whole process

Questions local businesses ask. Common questions

Can we meet in person?

Yes, on occasion. Most of the work happens over video calls and email, which keeps things moving, but I'm glad to meet up with local clients around New London County when it helps.

Most of my customers in Mystic are visitors. What does that change about the site?

It has to work on a phone, in a hurry, for someone who has never heard of you.

That means your hours, your location and a tap-to-call or book button on the first screen, real photos of the place, and your Google reviews where a stranger looks for them.

The same page serves the people who live here all year, so nothing is wasted on either.

A lot of Groton customers are Navy and Electric Boat families. Does that matter?

It does. They arrive on orders, often in the middle of the year, and they find a dentist, a daycare, a mechanic and a landlord by searching, not by asking a neighbor they do not have yet.

A site that says Groton plainly, shows reviews with names and makes the first contact easy wins those customers before anyone else gets a chance.

Should Groton, Mystic and Stonington each get their own page on my site?

If you serve all 3, yes, and Pawcatuck too if you work across the river. Mystic is a village split between Groton and Stonington, but people search for it by name far more than for either town, so it earns its own page.

Each one is written for that place, with the roads, neighborhoods and kinds of customers you actually see there.

Do you help with local SEO and Google Business Profile?

The website side is mine: on-page local SEO, your Google reviews shown on the site, and pages for the towns you serve.

Your Google Business Profile gets you into the map results, and I'll point out what it needs so the profile and the site work as a pair.

How long does a new website take?

About 12 weeks from the kickoff call to launch day. That covers discovery, design, the build, and a round of review and testing on a private staging site.

After launch the work keeps going, with updates, monitoring and monthly improvements.

What happens after launch?

Launch is the start, not the finish line. You'll have a dedicated, long-term website partner: send me content updates and changes whenever you need them, and I take care of them.

I also keep the site updated and monitored, send monthly reports, and make improvements based on what visitors actually do.

Who owns the website and the domain?

You always own your domain. It's registered in your name, not mine, because you should have full control of it. The website itself becomes fully yours once the balance is paid at the end of your one-year term.

Ready when you are. Your mission next

Tell me about your business and what the site needs to do. I'll reply personally, and if you're nearby, we can meet up.

5.0 stars from 11 Google reviews

Cevan LongWeb designer and CRO specialist in Lisbon, CT

What happens next

  1. I read your answers myself, and your current site if you have one.
  2. I reply personally within 24 hours, with a few questions or a time to talk.
  3. We set up a call to plan your launch.

Step 1 of 4

What are we launching?
What should it do for you?
When would you like to launch?
How can I reach you?