Mission 008 briefing
Crush Yard
A high-energy site for an indoor pickleball club with a restaurant and bar, in more than one city.
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Why it works
- A location chooser sends every booking, reservation and order to the right venue.
- Three pillars (eat and drink, play, party) make a mixed venue easy to understand in seconds.
- Rates are published, from court time to paddle rentals, so there is no guessing.
- Court booking runs through the club's own app and booking system, and dining through reservations and delivery partners.
- Deep purple, coral and chunky retro type match the nightlife energy.
The mission
Crush Yard is part sports club, part restaurant and part party venue, in several cities. The challenge was making all of that clear without burying the booking button.
The site sorts visitors by location first, then by what they came to do, with prices out in the open.
E-E-A-T, built in
- Experience
- Real photos of players, coaching, groups and food, plus a live Instagram feed
- Expertise
- Certified pros, lessons, leagues and camps, with a beginner-friendly promise
- Authority
- Coverage from Forbes, Southern Living, the Orlando Sentinel and more, and a Best Place to Play award
- Trust
- Published prices, a clear cancellation policy, and an address for every location