Cevan LongWeb Design + CRO
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Mission 014 briefing

Global City Norwich

Culture and community programs · Norwich, CT · WordPress

A warm, event-driven site for Norwich's cultural program, built to turn a busy calendar into sign-ups.

Scroll inside the frames to see the whole page

Why it works

  • The hero sits next to a live next-event card with a register button.
  • A Get Involved menu offers six ways to take part, from volunteering to hosting a workshop.
  • Each program (Working Lab, Project PEACE, cultural events, vendors) has its own call to action.
  • An announcement bar keeps the next info session in view on every page.
  • Real community photography and bold red accents carry the energy of the events.

The mission

Global City Norwich celebrates the city's many cultures and helps residents start businesses, as a program of NCDC. The site serves neighbors, vendors, volunteers, sponsors and future entrepreneurs.

The design gives each of them a clear door and keeps the next event front and center.

E-E-A-T, built in

Experience
Photos from real events, from Juneteenth to flag raisings, and the director's own words
Expertise
A structured entrepreneurship program with a clear curriculum and schedule
Authority
25+ cultures celebrated, 30+ annual events and a decade of service, as a program of NCDC
Trust
The director's direct contact, and a donation FAQ that explains where the money goes

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