Cevan LongWeb Design + CRO
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Mission 015 briefing

England Training Division

ICC certification training · Design concept

A homepage design for a building code training school, built to move inspectors from first visit to a booked class or a practice quiz.

Scroll inside the frames to see the whole page

Why it works

  • The hero states the promise in three short lines (know the code, pass the ICC exam, advance your career) with two clear starts: explore classes or try a practice quiz.
  • An info bar under the hero puts the address, phone number and an Ask a Question button in one line.
  • Upcoming live classes appear as dated cards with the exam they prepare for and a Register button on each.
  • Exam prep is organized by certification, so each inspector finds their exact test in one click.
  • Practice quizzes (7,000+ questions, randomized every time, with 60 days of access) give a low-commitment first step, with a free sample quiz.

The mission

England Training Division prepares building inspectors and code professionals for ICC certification exams with live classes, on-demand courses and a large bank of practice questions.

The design is built around the decision an inspector actually makes: which exam, which class date, and whether to start with a quiz first.

E-E-A-T, built in

Experience
Real inspectors in the photography, and class schedules built around actual exam dates
Expertise
Classes mapped to specific ICC exams, from residential inspector to building official
Authority
ICC Preferred Education Provider, featured in the hero and its own section
Trust
A physical address and phone number up front, a weekly newsletter, and a clear FAQ

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