Mission 016 briefing
Alvina Hardscape
A homepage design for a Charleston-area hardscape builder, built around the part of a patio most companies never show: what's underneath.
Scroll inside the frames to see the whole page
Why it works
- The headline, "A patio is only as good as what's underneath it," turns base prep, a step nobody sees, into the reason to hire them.
- The phone number sits in the top bar, the menu and the hero, with a free consultation one click away.
- Photos of the layers under the pavers prove the craft before a single finished patio appears.
- A section on custom stone medallions shows work nobody else nearby offers.
- A four-step process, with a 3D design before anything gets dug, takes the fear out of a big outdoor project.
The mission
Alvina Hardscape builds patios, koi ponds and outdoor kitchens around Charleston, with hand-cut stonework and every project designed in 3D first. Most competitors only show the finished patio.
This design starts underneath: the base, the drainage and the prep that make a patio last through Lowcountry sand, salt and storms.
E-E-A-T, built in
- Experience
- Photos of the base layers mid-build, and a gallery of finished projects around Charleston
- Expertise
- Each layer of the build explained, and a 3D design before the first shovel
- Authority
- Custom hand-cut medallions and a gallery of recent projects
- Trust
- The owner introduced by name, a phone number on every screen, and a free, no-pressure walk-through